Endo Aesthetics
Endo Aesthetics redefined scientific artistry with their bold treatment QWO — the first and only FDA-approved injectable for cellulite. In preparation for the product’s launch, an array of marketing materials were created to introduce it to the medical world. You’ll find a variety of those assets below — get to know QWO!
✧ Created during my time at Agency Habitat
✧ Services include brand identity & illustration
QWO lookbook
In the two years I worked on this brand, myself and the QWO creative team cranked out every kind of deliverable you can think of. From print materials, online ads, billboards, conference pieces, social media, mailers, and so much more. QWO was a labor of love for our team and it was so exciting to watch the brand be built from the ground up.
Women illustrations
To bring a gentleness to the brand, I created a series of silhouette illustrations for our team to use throughout QWO deliverables. These were paired alongside photography or used as a textural element to pieces. What I love most about these illustrations is that they represent every body type out there — any individual could identify with them.
Patient presentations
To help introduce QWO (to not only the medical world, but potential customers), patient events were hosted across the country. These presentations were filled with information regarding the product, how it works, before and afters, patient testimonials, and more. These events educated both practitioners and customers, making them feel more confident about the product and its capabilities.
QWO iconography
One of my favorite things to do as a designer is create icons. Establishing QWO’s iconography style was such a fun challenge — how thick would the stroke weight be? What colors would we use? Should they be friendly or elegant? All valid questions that ultimately lead to the images you see above, which are a couple of my favorites.
Creative Directors: Pat Gabriel, Leigh Ghesquiere, Alli McFadden ✧ Interactive Team: Carlos Ortega, Rolo Guerrero ✧ Art Directors: Michele Dickey, Jill Darrow, Caroline Fischer, Sarah Langston ✧ Copywriters: Jennifer Dreyer, Karen Tsang, Scott McCoy, Danielle Dawson, Julia Miltenis ✧ Motion Designers: Savannah Lazo, Jared Greene ✧ Videographer: Joseph Kim