Endo Aesthetics
Endo Aesthetics is redefining scientific artistry, beginning with their bold treatment QWO — the first and only FDA-approved injectable for cellulite. In preparation for the product’s launch, an array of marketing materials were created to introduce it to the medical world. You’ll find a variety of those assets below — get to know QWO!
Projects created at Agency Habitat as an Associate Art Director
QWO Lookbook
In the two years I worked on this brand, my team and I cranked out every kind of deliverable you can think of. From print materials to banner ads, billboards, conference pieces, social media, mailers and so much more. QWO was a labor of love for our team and it was so exciting to watch the brand be built from the ground up.
Silhouette Illustrations
To bring a gentleness to the brand, I created a series of silhouette illustrations for our team to use throughout QWO deliverables. These were paired alongside photography or used as a textural element to pieces. What I love most about these illustrations is that they represent every body type out there — any individual could identify with them.
Iconography
One of my favorite things to do as a designer is to create icons. Establishing QWO’s iconography style was such a fun challenge — how thick would the stroke weight be? What colors would we use? Should they be friendly or elegant? All valid questions that ultimately lead to the images you see above, which are a couple of my favorites.
QWO Lookbook credits
Video Storyboards + Art Direction / Michele Dickey
Video Animation / Joseph Kim
Endo Aesthetics + QWO team
Creative Director / Leigh Ghesquire
Creative Director / Alli McFadden
Interactive Creative Director / Carlos Ortega
Associate Creative Director / Scott McCoy
Associate Digital Creative Director / Rolo Guerrero
Senior Art Director / Michele Dickey
Art Director / Jill Darrow
Art Director / Caroline Fischer
Art Director / Sarah Langston
Medical Copywriter / Jennifer Dreyer
Medical Copywriter / Karen Tsang
Senior Copywriter / Julia Miltenis
Copywriter / Danielle Dawson
Senior Motion Designer / Savannah Lazo
Motion Designer / Jared Greene