Summer of Galaxy
Samsung’s Summer of Galaxy 2022 was filled with exciting rewards (revolving around entertainment, music and gaming) exclusively for Samsung customers. I worked alongside the creative team to build a cohesive ecosystem to represent the seasonal campaign. You’ll find some of those assets below — enjoy!
Project created at Cheil Dallas as an Art Director
Promotional video
The Summer of Galaxy promotional video was one of my first projects here at Cheil and it was an absolute joy. To my excitement, Client chose my storyboard option as the basis of the video. I had the opportunity to work alongside our motion team to bring those boards to life — both in design and art direction.
Key visuals
Key visuals were created to represent the different reward tiers for Summer of Galaxy — Entertainment, Music and Gaming. In order to separate them visually, specific colors were grabbed from the main SoG gradient and used as the categories’ color scheme. Our main sponsors for these categories (Netflix, Sabrina Carpenter and PUBG Mobile) were showcased throughout these visuals.
Online advertisements
Using those Key Visuals, an array of online ads were created to advertise the summer campaign. Separating the ads into different categories let them speak to all kinds of Samsung audiences, enticing them to learn more and redeem rewards.
Campaign credits
Creative Director / Matt Villanueva
Associate Creative Director / McKenzie Bailey
Senior Art Director / Julie Chappell
Art Director / Jill Darrow
Senior Copywriter / Eliza Roderer
Senior Copywriter / Benjamin Jones
Motion Designer / Henry Casillas
Motion Designer / Spencer Lowe
Creative Imaging Artist / Brad Pippin