Summer of Galaxy
Samsung’s yearly Summer of Galaxy is filled with exciting rewards made exclusively for Samsung customers. I worked alongside the Mobile creative team to build a cohesive ecosystem to represent this seasonal campaign.
✧ Created during my time at Cheil Dallas
✧ Services include graphic design & storyboarding
Promotional video
Designing out the storyboards for the Summer of Galaxy promotional video was a fun challenge. I wanted the devices to feel playful and exude excitement towards the campaign. After the storyboards received client approval, I worked closely with our Motion Design team to bring the video to life, providing both art direction and feedback along the way.
Campaign key visuals
Key visuals were created to represent the different reward tiers for Summer of Galaxy — Entertainment, Music, and Gaming. In order to separate them out visually, specific colors were grabbed from the main SoG gradient and used as the categories’ color scheme. Our main sponsors for these categories were showcased throughout these visuals.
Advertisements
Using those key visuals, an array of online ads were created to advertise the summer campaign. By separating the ads out into different categories, we were able to target specific audiences within the Samsung community, enticing them to learn more and redeem rewards as a qualifying customer.
Creative Directors: Matt Villanueva, McKenzie Bailey ✧ Art Directors: Julie Chappell, Jill Darrow ✧ Copywriters: Eliza Stout, Benjamin Jones ✧ Motion Designers: Henry Casillas, Spencer Lowe ✧ Creative Imaging Artist: Brad Pippin